That knowledge will help you refine your approach going forward. This is a great way to see which pieces of content are really hitting the spot with your audience. You'll see a screen filled with the latest content pinned from your site. Type the following into your internet browser: Find out who's pinning your content (and WHAT they're pinning) Just remember, if you pick a board that has thousands and thousands of contributors, you'll have to be consistently active to stand out from the masses. Use PinGroupie to identify popular group boards by niche. Collaborate with other Pinterest usersĬontributing to group boards can be an effective way to connect with a wider audience, particularly if you're sharing top quality content. call your contest a "pin it to win it" contest ĩ.require a minimum number of pins - one is plenty.ask people to vote with pins, boards, or likes.encourage spammy behaviour, such as asking participants to comment.run a sweepstake where each pin, board, like or follow represents an entry.make people pin your contest rules - you will become notorious by doing it.require people to add pins from a selection - let them add what they like.suggest that Pinterest sponsors or endorses you or the contest. read the anti-spam measures to keep your contest fun and useful.make it easy to get involved with clear and simple instructions.remember that Pinterest is all about people discovering things that can inspire them.However, there are very specific rules that have to be followed. Pinterest contests can be a fantastic way to engage with current followers AND attract new ones. To apply for rich pins, enter your URL into the Pinterest Validator, and follow the steps provided. Click "social", and then select the Pinterest tab. Now install the Yoast SEO plugin on your WordPress site, then click on the SEO tab in your sidebar. To do this, click "edit profile", and then "confirm website". To start using, you'll need to validate your site. place pins - these include an address, phone number and map.movie pins - these include ratings, cast members and reviews.recipe pins - these include ingredients, cooking times and serving info.product pins - these include real-time pricing, availability and where to buy.article pins - these include the headline, author, story description and link.Use rich pins to add more information to each post When writing descriptions for your own posts, you want to make sure you're using those keywords in a natural-sounding way. Just highlight a fragment of text from the post before hitting the Pin button, and that text will be automatically transferred to the description. Writing a relevant and well thought out description every time you pin a post can be extremely time-consuming - but there's a super simple hack that can help you out with this. Make sure your pin descriptions are on point You can also add contributors to your secret boards, making it much easier to share content with your team. This is really useful for collating resources, for an article say, or looking for behind-the-scenes business advice. Secret boards are also a fantastic place to collate research that you don't want to publicise. Use Pinterest like the search engine it is This prevents your messaging becoming confused, whilst still letting you engage with the things that inspire you. If you're tempted to pin things you enjoy personally, create a secret board for it. You could take it a step further and create branded board covers too. Your first eight boards are the most visible - make sure they focus on your business' areas of expertise. Keep your boards on brand by only pinning content that will interest that dream client of yours. Your Pinterest profile should contain your business name, your website URL and a brief description of how your business solves a specific problem for clients.Īnd don't forget to add a category to each board - this will help you appear in more search results. Make yourself look professional by verifying your website - it will give followers more confidence in your knowledge and experience. With Pinterest, it's really easy to get excited by content that inspires you personally, but your business account should have a business focus. So here's my top 20 tips for packing a Pinterest punch. It has the potential to bring hundreds (or even thousands!) of new visitors to your website every single day. Why bother with Pinterest? To put it simply, it's a dynamite driver of traffic.
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