![]() The designer will take your brief and produce 2-3 different directions. How many rounds of revisions will I get? A typical logo design process is iterative.Do they have experience with your industry? If their portfolio includes a logo for a company in the same industry as yours, that's a good indication that they've done research in the past and you'll be able to take advantage of that.What is their preferred design style? Check that it matches the style of the logos you indicated a preference for.Other platforms will have mechanisms to ask questions, but if you are using Fiverr you can look for satisfactory answers to these questions in the profiles of applicants, and screen out the ones who don't have good answers. On Fiverr, depending on your budget you aren't likely to have a chance to interview potential designers, partly because their logo design workflow doesn't provide an opportunity and partly because you'll get too many applications to make it practical to interview them. If your logo will be used primarily on a dark background, that's worth communicating. If your product will be used in a factory that may have poor lighting, your logo might need to be brighter. ![]() Also consider the typical environments in which your logo will display. If your logo will be used on printed materials, or if you have a very unusual expected use for your logo, those are all useful to note.
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